International Enrollment Growth
Engineered to Scale
Catalyst GEM is a software and services partner built by higher ed practitioners to drive on-campus and online international enrollment from market entry to matriculation.
Who We Are
Catalyst GEM is a software and services partner built by higher-ed practitioners to design and scale international enrollment across on-campus and online programs. We combine strategy, managed services, and technology to support the full enrollment lifecycle — from market entry to enrollment.
International enrollment is no longer a linear process. institutions need new models to compete, diversify revenue, and scale with limited resources.
F-1 Market Pressure
Visa scrutiny is making on-campus international enrollment harder to scale and less reliable.
Intensifying Competition
More institutions are competing globally for the same students.
Rising Costs
Recruitment costs continue to rise as traditional models lose efficiency.
Admissions Capacity
Manual processes slow applications and limit team capacity.
International Admissions Solutions
Global Enrollment Strategy
Catalyst GEM supports the full international enrollment lifecycle, from market entry and demand generation to application completion, across on-campus and online programs.
QualifAI: Admissions Saas
QualifAI replaces your international admissions process with a branded, fully managed platform. Accelerate completions, cut manual work by 90%, and scale without adding staff.
F-1 Visa Preparation
Boost F-1 visa success rates with Catalyst GEM’s expert-led, scalable preparation for students and institutions. From self-paced courses to 1:1 coaching and readiness scoring, we deliver results where it matters most.
Why Institutions Choose Catalyst GEM
Institutions work with Catalyst GEM because they need international enrollment growth that actually works in today’s environment. We help teams reduce complexity, focus resources where they matter most, and build enrollment pipelines that support both on-campus and online programs.
Our approach combines experienced leadership, hands-on support, and technology that is built to execute — not just advise.
70+ years of combined international higher education expertise
Trusted network of vetted global recruitment partners
AIRC-verified Service Provider Member
Proven results improving application completion and F-1 visa approvals
Student success is at the heart of everything we do
Focused on Real Outcomes
Our work is measured by completed applications, enrollment yield, and sustainable revenue — not activity for activity’s sake.
Every institution has different goals, constraints, and internal capacity. That’s why Catalyst GEM adapts our software and services to fit how your team works today — whether you’re piloting a new market or scaling international enrollment across multiple programs.
- Strategies designed and executed by experienced enrollment leaders
- Improved conversion and yield from your existing recruitment funnel
- Integrated software and services that remove manual work
- Flexible models built for limited teams and budgets
- Clear visibility and reporting across leads, applications, and conversion stages.
Hear from Our Clients
“I highly recommend Catalyst GEM to institutions looking to improve their international admissions processes and support their international students' journeys. Their expertise and dedication are outstanding.”
Mack Wallace
Mack Wallace
“Catalyst GEM has been a trusted and highly valued partner as we embark on expansion initiatives in various global regions. Their knowledge of and experience in diverse international markets is second to none. And they're a fun team to work with, which is always a plus!”
O’Neal Spicer
Senior Product Manager - International, DeVry University
"Working with John Evans has been a transformative experience for both West Virginia State University and Southwest Minnesota State University. His strategic insight and unwavering support have expanded our international reach, increased applications, and brought greater diversity to our campuses. John’s dedication to inclusive education and student success is inspiring, and I’m grateful for our ongoing partnership."
Dr. Kumara Jayasuriya
Former President, Southwest Minnesota State University
“The F-1 Visa Preparation Course was truly transformative. The mock interview sessions with my coach were phenomenal—her expert guidance helped me identify key areas to improve and boosted my confidence. Thanks to this support, my visa was approved within minutes. I highly recommend Catalyst GEM to anyone preparing for their F-1 interview.”
Ama Akowa Rhule
Ghana
“I once believed studying in the U.S. was out of reach—but Catalyst Gem changed that. Their clear guidance and expert mock interviews gave me the confidence I needed. I aced my interview and got my visa. Don’t let the process stop you—Catalyst Gem can help unlock your American dream.”
Lucy Muriithi
Kenya
Our clients and partners encompass the entire international student recruitment ecosystem, including universities, education agents, content providers, and student loan providers.





